Coming from an International Internet Marketing Agency background, we grew tired of the games played with not sharing data with clients and charging ridiculous fees. So we started Guff! At Guff, we understand busy business professionals do not have the time nor the inclination to find out what all the Guff is about when it comes to Online Advertising, that’s our job.

What we do is create a clear picture for our clients based on their individual needs and focus of that particular client. This allows you to easily understand your campaign and the effect it is having on your ROI, branding efforts and any other focus of your campaign(s) that is important to YOU, not what some self-serving agency thinks you should see!

The Personal Experience!

We offer a personal experience which you have most likely never experienced from another agency. Need to call at 9 PM on a Friday night? We are here and more than happy to take your call! Is it Sunday afternoon and you have a great idea that just can’t wait until Monday? We are here! It's Saturday night and you are wondering how many paper towels rolls it would take to encircle the world 5 times? We are here! We offer custom reports on the daily, weekly and monthly level with a personalized explanation of all metrics and how they impact YOUR business.

We dig into your business like no other! We need and want to understand all aspects of your business. We are not the typical agency who just says “All we can do is drive relevant traffic.” We advise on all practices based on the fact as a PPC/Display/SEO Analyst you learn so many different approaches to business problems. We pass this knowledge and wisdom on to our clients. Here at Guff no one is allowed to have the “That’s not my job” attitude. If we can help, we will! If we can find a solution or provide suggestions, we will! We want our clients to be successful at all costs and have long standing partnerships with our clients. All we ask from our clients is to give us all the tools we need to be successful and to ensure your company’s success.

On top of all of this, we are 100% transparent and allow our clients to own the campaign, meaning we allow you complete access to all of your campaigns no matter what publisher they run on. You are probably thinking this sounds too good to be true…understandable. But, it is our solemn promise we will provide all of the above and more. If for some reason we cannot make the campaign a success, this is VERY rare, we will be the first ones to say so. So contact Guff today and let us make your Internet Advertising campaigns a success!

Services

What separates Guff from other agencies? At Guff, we accept any challenge with the ultimate mission of improving your ROI. It is in our very genetic makeup to beat the competition, but we also have the need to crush your competition so we can deliver incredible results for YOU!

We believe in being available on YOUR time, not OUR time. Need to talk to us about a big project on a Sunday night, just call. IT is Friday at 8 PM and you just realized if you don’t have this project done by Monday your boss is not going to be happy? We are here! Your business is our biggest asset – you are not just another client or number here at Guff.

Guff offers PPC Management, SEO Optimization, Display Ads (Display, Remarketing, and Retargeting), Social Media Management, Email Remarketing based on what your individual business needs/goals. We thoroughly examine/analyze what is your companies’ best interest by rigorous testing, analyzing data and optimization using conversion based ROI strategies for the most optimal ROI result.

Guff stays up with the latest trends and technologies ultimately improves our strategies, as well as your business’ ROI results. We even help our clients with Operatioanl improvements, customer service/phone sales training and anything else we can!

Guff uses White Hat tactics for SEO, no illegal or shady back links which will penalize your site. Guff Improves organic ranking by focusing on the right traffic for your site, creating relevant back linking strategies, and improving existing content for the highest quality content possible is our goal. The cream of the crop will rise to the top, and so will your business through Guff's SEO Tactics.

Guff ensures you that one visit to your site will not be the only visit a potential customer makes. Through display ads, remarketing, and retargeting, we make sure visitors to your site are inundated with your brand as they make a decision on where to purchase! Reinforcing site visitors with relevant branded ads will ultimately increase the opportunity for more conversions, by reinforcing your brand in the site visitors’ psychological makeup.

Why stop there? Ever have shopping cart abandonment issues? Not anymore with Guff! Guff deploys Email rRmarketing whenever a site visitor abandons your cart. By reengaging in Email Remarketing, we simply encourage the consumer to come back to complete their order and regain their services using intelligent and persuasive cutting-edge tactics.

Guff is concerned with your social online reputation! A core strength of ours is being able to “clean up” messy social reputations to make sure your business gives the best first impression. We also try to assist on making an already great reputation, even greater! Just one of the many ways we strive towards the goal of the best ROI possible to achieve. We claim to offer more than others, but do we? Yes, we do! We offer digital advertising services like other agencies, however, improving your business’ ROI is not only our endeavor, but our mission in life.

Guff makes the internet advertising guff relevant for your business!

Strategy

1. We learn your business, your needs and goals. This strategy point was listed first because it is the most important part of building a campaign.

2. We build micro focused ad groups with tightly themed keywords. This will help raise your quality score which saves you money and get your ad top show in the top key positions more frequently.

3. We build highly keyword-centric ad copy which helps you get more relevant clicks and conversions. We are strong believers in a tight message, but through our experience we feel that people just look for bolded out keywords and click. Keep reading to see how we make sure you get the “right” clicks.

4. Negatives, negatives, negatives! We have a standard list of negatives that ranges in the 100s and create custom negative lists depending on the campaign and focus. Through our many years of running many types of campaigns we know that a strong negative keyword list is essential to the success of campaigns. We like to think of negatives as the filter to get rid of all the toxicity on the web. Without a strong negative list, your campaigns are likely to be unsuccessful. Did we mention these are kind of a big deal?

5. Negative Keyword Funneling. So I built 10,000 ad groups by now and I am having search queries go to keywords in ad groups that are close to that keyword, but I have the exact keyword in a different ad group! What gives? We use a technique which is often referred to as Negative Keyword Funneling which basically tells the publisher exactly where we want that the search query to land at. This allows for more efficient optimization for your campaign, which means you get better results. Told you we were nerds ☺ These are just some of the basics behind our strategy. We have learned our methodology from running enterprise level campaigns. But have no fear! This technique works for even the smallest of campaigns!

Office 972.360.8277